窮富翁大作戰

友人 Erwin (黃岳永) 最近參與了港台一個名為"窮富翁大作戰"的真人 show，聯同其他三位日常生活與窮字沾不上邊的"優皮一族" (抱歉用上了個過期名稱)，一起洗盡鉛華過赤貧生活．當流浪漢，睡籠屋，單挑木虱，拾紙皮倒垃圾為生，過著連我們這些非富裕人士也難以想像的生活，目的是探討貧窮這個嚴重的社會問題．



搞 event 多年的我，從不相信 reality show 的真實性；我一直認為這些東西都是 "酒樓例湯" - 整定的，否則哪裡來這麼多戲劇性的發展．但這次看著身邊朋友參與，看著他在 Facebook 發佈的"苦況速遞"，為四毫子的車費徘徊在自尊與現實間的爭扎，半夜耐不了籠屋的熱要去老麥"過冷河"及讀聖經支撐下去，倒是破題兒使我相信，這次是認真的．

節目出街後，反應不一．有人認為這能讓大家更關注貧窮 - 這個有史以來從沒任何政權能夠解決到的問題；亦有人認為，由幾個"唔嗅米氣"的有錢人柴哇哇的去窮幾天，然後繼續返回冷氣房中，嘆其 Lafife 當其富翁，是對水深火熱的赤貧人士的嘲笑，是傷口洒鹽，甚至是搏出位搏上鏡的表現．正反相方意見兩極，言語間不無挑釁．

關於搏上鏡的說法，我最嗤之以鼻 - 其他的不說，一個是代表中國到外地選美的"選美天后"，一個是謝瑞麟珠寶的CEO，見報的機會多的是，可能還要叫助手/公關把不必要的見報推掉，以免 over exposure，還用把自己弄得一塌胡塗惹得一身皮膚病來搏出位嗎？犯賤也不到這個程度吧！這絕對是小人之心．

我想，貧窮這個問題，別說有沒有這個真人 show 的出現，這問題在世界末日以前，都不會消失的；那些甚麼會的甚麼多少年消滅貧窮的大計，其實是口號而已，相信訂立計劃的人自己也不相信是這可行的計劃吧．終我們這代人的一生，窮畢生精力去扶貧的話，如果能稍減災情，經已是功德無量．"窮富翁大作戰"這個 show的意義，我相信是在於利用媒體的感染力，和這群富人的赤貧經歷，去喚醒大眾的注意．就如有人受傷了，如果沒被發現，可能會流血或感染致死；如今受傷的人被發現送院，接受檢查及治療 - 沒錯，當醫生掀開傷口檢查時，的確會引起劇痛 - 難道我們會叫醫生別看，認為他是在傷口洒鹽嗎？不認清楚傷在何處傷勢如何，能對症下藥嗎？

意氣之爭，當然於事無補；就算這四位窮富翁真的去當一世窮人的話，也不見得世界會更美好．但我相信，只要有一個人在看罷節目後，開始關注貧窮問題，開始去協助赤貧人士的話，這節目也算是成功了 - 正如猶太教的塔木德經所言："Whoever saves one life, saves the world entire."

2009 香港資訊及通訊科技獎：最佳生活時尚獎揭幕 - 城中名人妙論資訊及通訊科技提升生活時尚

For Immediate Release

Hong Kong ICT Awards 2009: Best Lifestyle Award
Launching Ceremony
Celebrities to illustrate the importance of information and communication technology in enhancing trendy lifestyle

[Hong Kong, 25th August 2009] Organized by The Hong Kong Information Technology Federation (HKITF), and supported by the Office of the Government Chief Information Officer (OGCIO), the Hong Kong ICT Awards 2009: Best Lifestyle Award held its launching ceremony today at Ocean Terminal Main Concourse of Harbour City at Tsim Sha Tsui.

The Hong Kong ICT Awards 2009 is the most prestigious information and communications technology (ICT) awards in town. Supported by the Office of the Government Chief Information Officer (OGCIO), the Hong Kong ICT Awards comprise of nine awards. This year, Hong Kong Information Technology Federation (HKITF) has been honoured to be the leading organizer for Best Lifestyle Award. The Award is categorized into three streams, including Green & Healthy, Social Community and Creative & Free Living, expecting to attract more and higher quality entries.

The Award’s launching ceremony was officiated by the Chief Judge of the Award, Mr. Stephen Chan, General Manager of Television Broadcasts Limited (TVB) together with Mr Daniel Ng, President of HKITF, Mr. Jeremy Godfrey, Government Chief Information Officer and Mr. Francis Fong, Chairman of the Organizing Committee for the Award. The organizing committee is honoured to have Legislative Council Member Hon. Ms. Tanya Chan, Mr. Ricky Wong, Chairman of City Telecom (HK) Limited and Dr. William Lo Wing Yan, JP, to be the Chief Assessor for the three award streams respectively.

Mr Daniel Ng, President of HKITF delivered the opening speech at the ceremony, said, “The Chief Executive has announced to explore six economic areas, including Innovation and technology, which further confirms the importance of information technology. IT has been inseparable with daily life. The slogan for the ICT Award is “A key to international recognition and ticket to the worldwide market”. Hong Kong is the convergence of Chinese and Western cultures, with many creative talents and excellent software and hardware provisions. I am looking forward to the proactive participation of various lifestyle-related websites, services and products to demonstrate the latest resourceful and excellent IT solution of Hong Kong to the world, making the Best Lifestyle Award ever-success.”

Speaking at the ceremony to announce details of the Award and call for entries, Mr. Francis Fong, Chairman of the Organizing Committee of the Award said, “HKITF is honoured to be the leading organizer for Best Lifestyle Award. This year, the Award has introduced three streams: Green & Healthy, Social Community and Creative & Free Living, matching prevalence of the community. So, we expect to have more innovative IT-related solutions and applications. Submissions for the Award are now open until 16 October, 2009. With the previous experience in organizing the Award, we believe we can scale new heights.”

Mr. Erwin Huang, Vice President and CEO of TSL Jewellery hosted a “Lifestyle tea gathering” together with Ms. Tanya Chan, Mr. Ricky Wong to have a chat over a cup of tea and share their insight on IT and quality lifestyle. As the social media is getting popular in the community, blog writing has become one of the daily activities. Therefore, “Bloggers’ Favourite” section was held and invited some local renowned bloggers to share their most favourite digital gadgets and its impact to enhance quality lifestyle. The ceremony was concluded successfully after the relaxing discussion.


Officiating guests in the launching ceremony: Mr. Stephen Chan, General Manager of Television Broadcasts Limited (TVB) together with Mr Daniel Ng, President of HKITF, Mr. Jeremy Godfrey, Government Chief Information Officer and Mr. Francis Fong, Chairman of the Organizing Committee for the Award. The organizing committee is honoured to have Legislative Council Member Hon. Ms. Tanya Chan, Mr. Ricky Wong, Chairman of City Telecom (HK) Limited.


Mr. Erwin Huang, Vice President and CEO of TSL Jewellery hosted a “Lifestyle tea gathering” together with Ms. Tanya Chan, Mr. Ricky Wong to have a chat over a cup of tea and share their insight on IT and quality lifestyle.

About “Best Lifestyle Award”
The objectives of the Best Lifestyle Award are: to promote greater use of ICT in the community; to encourage local and original software development and promote improved creativity in the exploitation of technology; to educate the community about the importance of ICT in their daily lives; and the promotion of the winning entries’ would lead to their greater and better use by our community for the betterment of our quality of life.

The essence of the competition is to select the best HK-based websites/ applications/ products, which provide information and resources on relevant aspect of lifestyle and living such as health, hobbies, entertainment, social and community networking, and like subjects. Websites/ applications/ products of an adult nature are excluded. This year, there are THREE streams of the Award, namely “Hong Kong ICT Awards 2009: Best Lifestyle (Green & Healthy) Award”, “Hong Kong ICT Awards 2009: Best Lifestyle (Social Community) Award” and “Hong Kong ICT Awards 2009: Best Lifestyle (Creative & Free Living) Award”. Applications for the Award are open from now until 16 October. For enquiries about the Award application, please call Secretariat Office at 2788-6085 or visit the website at http://bestlifestyle.ictawards.hk

About The Hong Kong Information Technology Federation (HKITF)
Hong Kong Information Technology Federation was founded in 1980 as a non-profit, non-political trade association to provide a forum in which the IT-related business in Hong Kong can work together for the benefit of the industry and to maintain a high level of business practice amongst the members. Over the years, HKITF has developed into a dynamic and highly respected organization with over 300 members. HKITF works closely with the government to promote the development of the local IT industry. http://www.hkitf.org

Hong Kong ICT Awards 2009: Best Lifestyle Award is sponsored by CSL Limited, Microsoft and TSL Jewellery, also supported by: NetFront, TechNow, Zizsoft, PCCW/NOW TV, Next Media, CMRS, Darizi and Talent Communications. Special thanks to OGCIO for the support and sponsorship, TSL Jewellery for sponsoring trophy and Harbour City Estates Limited for the excellent venue.

# # #

This press release is issued by Talent Communications Limited on behalf of the Hong Kong Information Technology Federation.

For press inquiries, please contact:
Talent Communications Limited
Winnie Cheung
Tel: 9642-6582
Email: wcheung@talentcommunications.com
Janice Chan
Tel: 6156-4371
Email: jchan@talentcommunications.com


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2009 香港資訊及通訊科技獎：最佳生活時尚獎揭幕
城中名人妙論資訊及通訊科技提升生活時尚

【2009年8月25日 - 香港】由香港資訊科技商會主辦及政府資訊科技總監辦公室鼎力支持的2009香港資訊及通訊科技獎：最佳生活時尚獎於今日（8月25日，星期二）下午二時假尖沙咀海港城海運大廈展覽大堂揭幕。

「2009香港資訊及通訊科技獎」為本地資訊及通訊科技業界最高殊榮，由政府資訊科技總監辦公室全力支持，整個項目包括九個不同獎項類別。今年，香港資訊科技商會再次榮獲「最佳生活時尚獎」主辦權。今屆「最佳生活時尚獎」共設三個組別：「綠色‧健康」、「網絡社交」及「創意‧休閒」，預期能吸引更多高質素方案參加。

是次揭幕禮主禮嘉賓陣容鼎盛，當中包括擔任評審委員會主席的香港電視廣播有限公司總經理陳志雲先生、香港資訊科技商會會長吳志成先生、香港特別行政區政府資訊科技總監葛輝先生、最佳生活時尚獎籌委會主席方保僑先生。大會邀得立法會議員陳淑莊小姐、城市電訊(香港)有限公司主席王維基先生及盧永仁博士為各項組別評審小組主席。

香港資訊科技商會會長吳志成先生為活動致開幕辭說：「行政長官早前提出研究發展6項優勢產業，當中包括創新科技，進一步確定資訊科技扮演著重要角色。資訊科技已經融入日常生活，成為不可或缺一環。今年，香港資訊及通訊科技獎的口號是「贏取國際認同、開拓環球市場的重要途徑」。香港薈萃中西文化，創意人才濟濟，加上優良的軟件和硬件配套，我期待各類與生活時尚有關的網站、服務和產品積極參與，向世界展示香港最創新和卓越的資訊及通訊科技方案，令最佳生活時尚獎更放異彩。」

2009香港資訊及通訊科技獎：最佳生活時尚獎籌委會主席方保僑先生介紹這個獎項，並宣布比賽詳情時表示：「香港資訊科技商會很榮幸再次奪得2009香港資訊及通訊科技獎：最佳生活時尚獎主辦權。今屆特設立三個組別：「綠色‧健康」、「網絡社交」及「創意‧休閒」，貫徹符合整體社會文化趨勢，同時相信吸引更多創意的資訊科技方案，由即日起至10月16日報名參加；憑藉以往主辦最佳生活時尚獎經驗，相信今屆成績將會更上一層樓。」

大會即席開設「生活茶聚」，謝瑞麟珠寶副主席暨行政總裁黃岳永先生擔任主持，聯同陳淑莊小姐及王維基先生，以茶會友，暢談資訊科技，分享生活時尚心得。隨著網絡世界融入生活，寫網誌成為日常活動之一。有見及此，大會特設「Blog blog 齋」環節邀請了多位博客(blogger)，攜同他們最喜愛的數碼玩意，跟市民分享資訊科技如何提升生活時尚，揭幕禮亦隨著一眾輕鬆交流氣氛圓滿結束。

有關最佳生活時尚獎：
2009香港資訊及通訊科技獎：最佳生活時尚獎的主要目的是鼓勵更廣泛的資訊科技應用；鼓勵更多具創意的軟件發展，以及提升開發科技的創意；教育社會大眾資訊科技於生活上的重要性；透過推廣得獎項目，有助社會大眾更多和更有效使用這些產品，從而改善生活質素。

是次比賽將選出有關時尚生活的最佳資訊和資源，如保健、興趣、娛樂、社會及社交團體網絡，及相關主題的最佳本地網頁/科技應用/產品。只為18歲以上成人而設的網站/應用系統/產品將不獲資格參加。最佳生活時尚獎分為三個組別：2009香港資訊及通訊科技獎：最佳生活時尚(綠色‧健康)獎、2009香港資訊及通訊科技獎：最佳生活時尚(網絡社交)獎及2009香港資訊及通訊科技獎：最佳生活時尚(創意‧休閒)獎。現已接受報名，截止日期為10月16日。詳情查詢，請致電2788-6085聯絡秘書處，或瀏覽http://bestlifestyle.ictawards.hk

有關香港資訊科技商會 (HKITF)：
香港資訊科技商會於一九八零年成立，是一所非牟利及非政治的商會。本會的宗旨是爲香港的訊息及通訊科技界業內人士及企業提供合作及溝通的渠道，共同改善營商環境及提高行業整體的服務素質。發展至今，香港資訊科技商會現擁有逾三佰會員，是一具影響力及於業內廣受重視的團體。本會與各有關的政府部門緊密合作，來推廣本地的資訊科技行業的發展。http://www.hkitf.org

2009 香港資訊及通訊科技獎：最佳生活時尚獎主要贊助包括香港移動通訊有限公司、微軟、謝瑞麟珠寶；支持機構則有前線資訊科技有限公司，當代科技，即時軟件、電訊盈科NOW寬頻電視服務、壹蘋果網絡、CMRS、大日子及睿資公共關係有限公司。特別鳴謝香港特別行政區政府資訊科技總監辦公室全力支持及贊助，謝瑞麟珠寶贊助獎座，亦藉此多謝海港城置業有限公司借出場地。

—完—

本新聞稿由睿資公共關係有限公司(Talent Communications Limited)代表香港資訊科技商會發布。

傳媒查詢，請聯絡：
Talent Communications Limited
Winnie Cheung張穎欣
電話: 9642-6582
電郵: wcheung@talentcommunications.com

Janice Chan 陳詩平
電話: 6156-4371
電郵: jchan@talentcommunications.com